Generally, not at all. Anyone at any location can start a Swoop for others to join. A location might promote it, but that isn’t necessary, and Swoopchat doesn’t require anything from a location. So usually the location and Swoopchat have no formal relationship.
Sometimes events and locations work with us to advertise on our platform, but that’s the extent of the relationship. We clearly highlight those events so you know there may be more people swooping there.
Once in a while, Swoopchat sponsors an event. Those are clearly marked too, and you’ll see free Swoopchat swag, Swoopchat ambassadors and other fun stuff.
